Question 1

type of retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a __________.
A) general merchandise store
B) specialty outlet
C) hypermarket
D) category killer
E) regional dominator

Accepted Answer

A category killer is a retail outlet that specializes in one type of product category and offers a wide variety of brands and models within that category. They typically offer very low prices and dominate the market in that category, making it difficult for other retailers to compete. General merchandise stores and specialty outlets may offer a variety of products, while hypermarkets offer both grocery and general merchandise. Regional dominators may dominate a particular region but may not specialize in a specific product category.

Question 2

Offering several unrelated product lines in a single store is referred to as __________.
A) intertype competition
B) multiple distribution
C) scrambled merchandising
D) a department store
E) a specialty outlet

Accepted Answer

Scrambled merchandising refers to offering multiple unrelated product lines in a single store. Intertype competition refers to competition between stores that sell similar products but target different market segments. Multiple distribution refers to using multiple channels to distribute a single product. A department store usually offers a wide range of related product lines in different departments. A specialty outlet specializes in a specific product or product category.

Question 3

Fresh-cut flowers that only used to be available from florists can now be purchased at neighborhood supermarkets.This is an example of __________.
A) dysfunctional competition
B) mixed-line merchandising
C) multi-product marketing
D) intertype competition
E) dual distribution

Accepted Answer

The answer of Fresh-cut flowers that only used to be...

Question 4

Meijer is a chain of hypermarkets headquartered in Michigan,which means it
A) engages in no intertype competition.
B) is a disintermediator.
C) uses scrambled merchandising.
D) can also be referred to as a category killer.
E) uses dual distribution.

Accepted Answer

Meijer, as a hypermarket, uses scrambled merchandising, which means it offers a wide variety of unrelated product lines in a single store, such as groceries, clothing, and electronics.

Question 5

Europe,stores called __________ are based on the concept of one-stop shopping for consumers.Such retail stores,which use scrambled merchandising,often encompass over 200,000 square feet and offer quality,variety,and low price for food and groceries and general merchandise.
A) megamarkets
B) hypermarkets
C) one-stop markets
D) euromarkets
E) supercenters

Accepted Answer

The description in the question matches the concept of hypermarkets, which are popular in Europe and offer a wide range of products under one roof, including groceries, food, and general merchandise. Other choices like megamarkets and supercenters may also refer to similar concepts but are not commonly used in Europe. One-stop markets and Euromarkets do not have a specific meaning related to this context.

Question 6

Mike's Camera is a retailer that carries a full line of professional and amateur camera equipment,develops all types of film and digital photos,and sells darkroom equipment.Mike's Camera is an example of a(n)__________.
A) hypermarket
B) general merchandise store
C) scrambled merchandise store
D) intertype outlet
E) specialty outlet

Accepted Answer

Mike's Camera specializes in camera equipment, film and digital photo development, and darkroom equipment. Therefore, it is an example of a specialty outlet.

Question 7

Scrambled merchandising refers to
A) displaying merchandise and highlighting complementary products rather than keeping all similar items together in rows on a shelf.
B) offering several unrelated product lines in a single store.
C) changing where items are displayed in a store to create interest and expose customers to alternative product choices.
D) retailers that purchase odd-lots of overstocks or discontinued items for resale.
E) strip malls that house a seemingly mismatched assortment of retail outlets to create more customer traffic.

Accepted Answer

Scrambled merchandising involves offering a variety of unrelated product lines in a single store, allowing retailers to diversify their offerings and attract a broader range of customers.

Question 8

drug store that sells pharmaceuticals,beauty aids,camera equipment,nonperishable grocery items,and automobile motor oil is an example of a retailer using
A) multiple distribution channels.
B) full-service.
C) scrambled merchandising.
D) intertype competition.
E) dual channel marketing.

Accepted Answer

Scrambled merchandising refers to retailers offering unrelated product lines or categories in the same store. In this case, the drug store is offering pharmaceuticals, beauty aids, camera equipment, nonperishable grocery items, and automobile motor oil, which do not necessarily have a direct relationship with each other.

Question 9

Which type of store gives shoppers the greatest variety of merchandise?
A) a hypermarket
B) a specialty clothing store
C) a limited-line gift store
D) a clothing outlet
E) a discount store

Accepted Answer

A hypermarket typically offers a wide range of merchandise, including groceries, electronics, clothing, and home goods, making it the store type that gives shoppers the greatest variety of merchandise.

Question 10

Competition for the same or similar type of product or service between very dissimilar types of retail outlets that results from a scrambled merchandising policy is referred to as __________.
A) mixed merchandising
B) intertype competition
C) scrambled merchandising
D) multi-service merchandising
E) dual distribution

Accepted Answer

Intertype competition occurs when retailers of different formats compete directly by selling the same or similar products, resulting from a scrambled merchandising policy. Mixed merchandising refers to offering unrelated products or services in the same store, while scrambled merchandising refers to offering a wide variety of unrelated products within a single product category. Multi-service merchandising and dual distribution refer to different distribution strategies.

Question 11

Intertype competition refers to competition between
A) very similar types of retail outlets that results from a single-product/single-line merchandising policy.
B) retailers when the items they sell are virtually indistinguishable from one another.
C) national and generic brands that are sold side-by-side in a retail outlet.
D) retailers located in separate quadrants of the retail positioning matrix.
E) very dissimilar types of retail outlets that results from a scrambled merchandising policy.

Accepted Answer

The answer of Intertype competition refers to competition between
A) very...

Question 12

Specialty stores that dominate the market are referred to in the retail trade as _________.
A) hypermarkets
B) category killers
C) specialty outlets
D) regional dominators
E) general merchandise stores

Accepted Answer

Category killers are specialty stores that dominate a particular product category or niche market, often carrying a wide selection of products and offering low prices due to their buying power and specialization. Examples include Home Depot for home improvement and Staples for office supplies.

Question 13

Stores like Dillard's,Macy's,and Neiman Marcus carry a wide range of different types of products but not unusual sizes.They are known as __________.
A) limited-line stores
B) scrambled merchandise stores
C) hypermarkets
D) intertype outlets
E) general merchandise stores

Accepted Answer

These stores are known as general merchandise stores because they carry a wide range of products but do not specialize in unusual sizes or specific product lines.

Question 14

Staples is a specialty discount retailer that focuses on one type of product-office supplies.Staples is referred to as a
A) hypermarket
B) national dominator
C) category killer
D) regional dominator
E) general merchandise store

Accepted Answer

Staples is referred to as a category killer because it specializes in office supplies and dominates the market for that particular category of products.

Question 15

supercenter refers to
A) an auto service center that sells and leases cars as well as repairs them.
B) a type of specialty outlet.
C) a store that combines a typical merchandise store with a full-size grocery store.
D) a mall with more than 100 stores and several important anchor stores.
E) a store one step larger than a hypermarket.

Accepted Answer

A supercenter is a store that combines a typical merchandise store with a full-size grocery store. It is often part of a larger chain of retail stores.

Question 16

Victoria's Secret,a nationwide chain,carries great depth in women's lingerie-the only type of merchandise it carries.Victoria's Secret is an example of a(n)__________.
A) limited-line stores
B) single-line store
C) intertype outlet
D) general merchandise store
E) scrambled merchandise store

Accepted Answer

Victoria's Secret only carries one type of merchandise, which is women's lingerie, making it a single-line store.

Question 17

"Hypermarket" refers to
A) category killers that specialize in electronics.
B) a form of intertype competition general merchandise store.
C) shopping malls anchored by four or more department stores such as Sears or Nordstrom's.
D) a form of limited-service outlets focusing on general merchandise like that offered in department stores.
E) a form of scrambled merchandising, which consists of large stores (more than 200,000 square feet) that offer everything in a single outlet, eliminating the need for consumers to shop at more than one location.

Accepted Answer

"Hypermarket" refers to a form of scrambled merchandising, which consists of large stores (more than 200,000 square feet) that offer everything in a single outlet, eliminating the need for consumers to shop at more than one location.

Question 18

Stores that carry a broad product line with limited depth are referred to as __________.
A) limited-line stores
B) general merchandise stores
C) scrambled merchandise stores
D) hypermarkets
E) intertype outlets

Accepted Answer

General merchandise stores carry a broad range of products across multiple categories, but offer limited depth within each category. Examples include Target and Walmart.

Question 19

Located predominately in Europe,these large stores (90,000 - 300,000 square feet)offer 20,000-80,000 different food,grocery,and general merchandise products,have annual revenue of over $100,000,000 per store,and are referred to as
A) discount wholesalers.
B) discount retailers.
C) supermarkets.
D) hypermarkets.
E) retail cooperatives.

Accepted Answer

The size and range of products offered in these stores, along with their high revenue, indicate that they are hypermarkets. The other options are not accurate descriptions of these stores.

Question 20

Limited- and single-line stores are often referred to as __________.
A) specialty outlets
B) general merchandise stores
C) scrambled merchandise stores
D) intertype outlets
E) hypermarkets

Accepted Answer

Limited- and single-line stores are stores that specialize in a specific type of product, making them a type of specialty outlet.

Quiz 16: Retailing and Wholesaling

type of retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a __________.

Offering several unrelated product lines in a single store is referred to as __________.

Fresh-cut flowers that only used to be available from florists can now be purchased at neighborhood supermarkets.This is an example of __________.

Meijer is a chain of hypermarkets headquartered in Michigan,which means it

Europe,stores called __________ are based on the concept of one-stop shopping for consumers.Such retail stores,which use scrambled merchandising,often encompass over 200,000 square feet and offer quality,variety,and low price for food and groceries and general merchandise.

Mike's Camera is a retailer that carries a full line of professional and amateur camera equipment,develops all types of film and digital photos,and sells darkroom equipment.Mike's Camera is an example of a(n) __________.

Scrambled merchandising refers to

drug store that sells pharmaceuticals,beauty aids,camera equipment,nonperishable grocery items,and automobile motor oil is an example of a retailer using

Which type of store gives shoppers the greatest variety of merchandise?

Competition for the same or similar type of product or service between very dissimilar types of retail outlets that results from a scrambled merchandising policy is referred to as __________.

Intertype competition refers to competition between

Specialty stores that dominate the market are referred to in the retail trade as _________.

Stores like Dillard's,Macy's,and Neiman Marcus carry a wide range of different types of products but not unusual sizes.They are known as __________.

Staples is a specialty discount retailer that focuses on one type of product-office supplies.Staples is referred to as a

supercenter refers to

Victoria's Secret,a nationwide chain,carries great depth in women's lingerie-the only type of merchandise it carries.Victoria's Secret is an example of a(n) __________.

"Hypermarket" refers to

Stores that carry a broad product line with limited depth are referred to as __________.

Located predominately in Europe,these large stores (90,000 - 300,000 square feet) offer 20,000-80,000 different food,grocery,and general merchandise products,have annual revenue of over $100,000,000 per store,and are referred to as

Limited- and single-line stores are often referred to as __________.