Online retail purchases by consumers can be the result of several very different approaches,which include: (1)paying dues to become a member of an online discount service; (2)participating in an online auction; (3)going directly to online malls; and (4)
A) becoming a secret shopper.
B) participating in a buying cooperative.
C) becoming a PURL.
D) using a shopping "bot" to search for a product at the best price.
E) becoming a member of a research group that evaluates new products.

Question

Quizplus · Accepted Answer

Using a shopping "bot" to search for a product at the best price is the only option that makes sense as the fourth approach, as it involves using a software program to search various online retailers for the best price on a particular product. The other options listed (secret shopper, buying cooperative, PURL, and research group) do not necessarily involve making online purchases as the primary activity.

Online Retail Purchases by Consumers Can Be the Result of Several