analytical tool that positions retail outlets in terms of the breadth of their product line and value added,such as location,product reliability,or prestige,is referred to as the __________.
A) BCG growth share matrix
B) MAC breadth-depth of line framework
C) market-product grid
D) retail positioning matrix
E) wheel of retailing framework

Question

Quizplus · Accepted Answer

The retail positioning matrix is an analytical tool that positions retail outlets in terms of the breadth of their product line and value added, such as location, product reliability, or prestige. The other options listed do not specifically address this type of positioning analysis.

Analytical Tool That Positions Retail Outlets in Terms of the Breadth