retailing positioning matrix refers to an analytical tool that
A) positions retail outlets in terms of the breadth of product line and value added.
B) identifies the best location for building or leasing a retail store.
C) identifies the specific customer base served by all stores within a given radius.
D) identifies the most likely target market for a retail outlet based upon its size.
E) identifies the elements of the retailing mix.

Question

Quizplus · Accepted Answer

The retailing positioning matrix positions retail outlets in terms of the breadth of product line and value added. It helps the retailer to understand where they are positioned in the market compared to their competitors and how they can improve their positioning. The matrix helps the retailer to identify their strengths and weaknesses and to formulate strategies to improve their position in the market. Therefore, option A is the correct answer.

Retailing Positioning Matrix Refers to an Analytical Tool That