use of displays,coupons,product samples,and other brand communications to influence shopping behavior in a store is referred to as

Question

Quizplus · Accepted Answer

Shopper marketing refers specifically to marketing efforts made within the store environment to influence purchasing behavior. This can include the use of displays, coupons, product samples, and other brand communications to engage shoppers and encourage them to make a purchase. Functional qualities and lifestyle attributes are other aspects of a product or brand that may influence purchasing decisions, but they are not specific to in-store marketing. Level of service and psychographic elements may also play a role in influencing consumer behavior, but they are not specifically related to in-store marketing efforts.

Use of Displays,coupons,product Samples,and Other Brand Communications to Influence Shopping