management approach in which a manger is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other,with the objective of maximizing sales and profits in the category,is referred to as __________.

Question

Quizplus · Accepted Answer

Category management involves selecting all products that could be considered substitutes for each other within a market segment, with the aim of maximizing profits and sales in that category. The other options - capacity management, product management, retail inventory management, and automated inventory control - do not specifically address the selection of substitutes and optimization of category performance.

Management Approach in Which a Manger Is Assigned the Responsibility