most indirect marketing channel is employed where many small manufacturers and many small retailers and other intermediaries are used to help coordinate a large supply of the product.This channel is represented in Channel "D" in Figure 15-3 above.Which of the following products would most likely be marketed using this kind of channel?

Question

Quizplus · Accepted Answer

Rugs made in India are most likely to be marketed using a channel that involves many small manufacturers and retailers and other intermediaries, as this type of channel is commonly employed for the distribution of handicrafts and other goods produced by small, specialized suppliers. Dental services, automobiles, and pool supplies are typically marketed through more direct and specialized channels, while candy bars may be marketed through a combination of direct and indirect channels depending on the brand and distribution strategy.

Most Indirect Marketing Channel Is Employed Where Many Small Manufacturers