blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online,is referred to as __________.

Question

Quizplus · Accepted Answer

Multichannel marketing refers to the blending of different communication and delivery channels, both online and offline, to attract and retain consumers while building relationships with them. This includes traditional intermediaries like brick-and-mortar stores as well as digital platforms such as social media, email marketing, and mobile apps.

Blending of Different Communication and Delivery Channels That Are Mutually