Which of the following statements describes the difference between a corporate vertical marketing system and an administered vertical marketing system?
A) Administered vertical marketing systems gain power through ownership while corporate vertical marketing systems gain power through contractual agreement.
B) Administered vertical marketing systems gain power through the size and influence of one channel member and through ownership.
C) Administered vertical marketing systems gain power through contractual agreements and ownership.
D) Administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems.
E) Administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
Correct Answer:
Verified
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