Neiman-Marcus is a retailer that many small manufacturers would like to be associated with.A product placement in Neiman-Marcus will increase the prestige of a smaller brand.The source of Neiman-Marcus's power is its
A) economic influence.
B) expertise.
C) sought-after identification for a particular channel member.
D) legitimate rights through contracts.
E) longevity as an upscale retailer.
Correct Answer:
Verified
Q166: Conflict that occurs between two different levels
Q183: American Hospital Supply helps its customers (hospitals)
Q188: Walmart is a channel captain because of
Q204: Goodyear Tire dealers became irate when Goodyear
Q207: firm becomes a channel captain because it
Q208: Conflict occurring between intermediaries at the same
Q211: While Maytag appliances have the leading brand
Q212: Vertical conflict refers to conflict that occurs
Q212: channel captain refers to
A) a member of
Q240: Bombardier is the leading marketer of corporate
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents