Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers,is referred to as __________.

Question

Quizplus · Accepted Answer

Horizontal conflict refers to conflicts between intermediaries operating at the same level in a distribution channel, such as between two or more retailers. Vertical conflict, on the other hand, refers to conflicts between intermediaries operating at different levels in a distribution channel, such as between a manufacturer and a retailer. Corporate conflict and contractual conflict are not relevant terms in this context. Lateral conflict is also not a commonly used term in marketing channels. Therefore, option A is the best answer.

Conflict Occurring Between Intermediaries at the Same Level in a Marketing