Vertical Conflict Refers to Conflict That Occurs Between

Vertical conflict refers to conflict that occurs between

A) two members in the same level of a marketing channel.
B) two different levels in a marketing channel.
C) members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
D) a firm's and its customers' goals.
E) two producers of the same product vying for the same distribution channel members.