is the first step in choosing the right supply chain?

Question

Quizplus · Accepted Answer

Understanding the customer is the first step in choosing the right supply chain as it allows for a better understanding of their needs and preferences, which in turn can influence decisions on channel members, logistics specifications, and the choice of multiple-channel alternatives. Without understanding the customer, the supply chain may not be properly aligned with their needs and desires, leading to suboptimal outcomes.

Is the First Step in Choosing the Right Supply Chain