goals achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

Question

Quizplus · Accepted Answer

If a firm's marketing strategy is successful and achieves its goals, then it is likely that customer demand and requirements will increase. In order to meet these demands efficiently, there needs to be a responsive and efficient supply chain, which can quickly adapt to changes in customer needs and preferences. This may involve streamlining the supply chain processes, improving communication with suppliers and partners, and investing in technology and logistics infrastructure to increase the speed and flexibility of the supply chain. Cost effectiveness, breadth, and location are also important factors in supply chain management, but responsiveness and efficiency are critical for meeting customer requirements.

Goals Achieved by a Firm's Marketing Strategy Determine Whether Its