first Apple iPad was introduced in 2010 at an initial price of $650 for the 16 GB version.People waited in line overnight so they could be one of the first to own this unique tablet device.Which pricing strategy did Apple use to help recoup its research and development costs for the iPad?

Question

Quizplus · Accepted Answer

Apple used skimming pricing, which involves setting a high price for a new product to recoup initial research and development costs and cater to early adopters who are willing to pay a premium. This pricing strategy allows the company to gradually lower the price over time as the product becomes more widely adopted. In this case, Apple's initial price of $650 for the first iPad was higher than later models, which suggests skimming pricing was used.

First Apple IPad Was Introduced in 2010 at an Initial