pricing strategy that is almost the exact opposite of skimming pricing is

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Penetration pricing is the pricing strategy that is almost opposite of skimming pricing. While skimming pricing sets high prices initially before gradually lowering them over time, penetration pricing sets low prices initially in order to attract a large number of customers and gain market share. This strategy is often used when entering a new market or introducing a new product to the market.

Pricing Strategy That Is Almost the Exact Opposite of Skimming