manufacturer using _________ is setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it.

Question

Quizplus · Accepted Answer

Prestige pricing is when a manufacturer sets a high price to give the impression of high quality or exclusivity. This pricing strategy attracts consumers who are willing to pay more for perceived higher status or prestige associated with the product.

Manufacturer Using _________ Is Setting a High Price So That