response to Duracell's introduction of the Duracell Ultra battery,Energizer introduced an Advanced Formula battery.But unlike Duracell,Energizer priced its batteries at a low initial price to attract the mass market.Energizer used

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Energizer's strategy of pricing its Advanced Formula battery at a low initial price indicates the use of penetration pricing, which aims to attract a large number of customers and gain market share quickly by offering a lower price than competitors. This pricing tactic is often used in competitive markets and when introducing new products to grab attention and establish a foothold in the market.

Response to Duracell's Introduction of the Duracell Ultra Battery,Energizer Introduced