Price lining refers to
A) charging different prices to different buyers for goods of like grade and quality.
B) setting a low initial price on a new product to appeal immediately to the mass market.
C) setting a market price for product or product class based on a subjective feel for the competitors' price or market price.
D) setting prices a few dollars or cents under an even number.
E) setting the price of a line of products at a number of different specific price points.
Correct Answer:
Verified
Q51: Wrigley recently introduced a new flavor of
Q52: Setting prices a few dollars or cents
Q65: Marketing two or more products in a
Q70: Odd-even pricing is based on
A)retailers' perceptions of
Q78: can buy a General Electric dishwasher for
Q79: Hallmark cards introduced a line of 99-cent
Q81: Odd-even pricing is most closely related to
A)
Q84: retailer purchased a gross of silk shells
Q87: Target pricing refers to
A) a method of
Q88: pricing approach that: (1)estimates the price that
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents