you were to buy one peach tree and one apple tree from the Stark Bros.fruit trees and landscaping catalog in two separate orders,you would pay a total of $108.99.However,if you order the peach and apple tree together in the same order,you pay only $89.99.When purchasing the two trees together,what pricing strategy does Stark Bros.employ?

Question

Quizplus · Accepted Answer

Stark Bros. is using bundle pricing strategy by offering a discount if the customer purchases both the peach and apple tree together in the same order. This strategy encourages customers to buy more than one product at a time and provides an incentive to do so by offering a lower overall price.

You Were to Buy One Peach Tree and One Apple