Individuals can choose to purchase Microsoft stand-alone software packages,such as the Home and Student versions of Word,Excel,and PowerPoint,for $119.99 each.However,they may choose to purchase the Office Home and Student 2010 suite,which has all of these applications in the same package,for a price of $149.99.Microsoft is using a __________ pricing strategy.

Question

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Microsoft is using a bundle pricing strategy, where they are offering a package deal for all the applications instead of selling them individually. This strategy gives the customers a better deal and encourages them to buy the whole suite instead of just one application.

Individuals Can Choose to Purchase Microsoft Stand-Alone Software Packages,such as the Home