firm may forgo higher profit on sales and follow which of the following pricing objectives because it wants to recognize its stakeholder obligations?
A) profit
B) market share
C) unit volume
D) survival
E) social responsibility

Question

Quizplus · Accepted Answer

The pricing objective that aligns with recognizing stakeholder obligations is social responsibility. This pricing objective goes beyond the traditional profit-driven focus of a business and considers the impact of pricing decisions on various stakeholders such as consumers, employees, suppliers, and the environment. Therefore, a firm may choose to forgo higher profits on sales to fulfill its social or ethical obligations to its stakeholders.

Firm May Forgo Higher Profit on Sales and Follow Which