Consumers are no longer content with affordable,high quality purchases; they want __________.
A) offerings that reflect their self-image
B) consistent quality
C) to be treated as special one-of-a-kind buyers
D) total customer satisfaction
E) to feel as if they are in control of the entire purchasing process
Correct Answer:
Verified
Q4: Intangible items such as airline trips, financial
Q10: There are several ways of providing consumers
Q11: help consumers assess and compare services,marketers try
Q12: _ focuses on performing services that provide
Q13: Q16: four I's of services consist of Q17: Which of the following statements about services Q18: intangibility element of a service refers to Q19: There are four unique elements to services-intangibility,inconsistency,inseparability,and Q20: four I's of services consist of
A) inflexibility,
A) intangibility,
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