reduce the uncertainty created by __________ properties,service consumers turn to personal sources of information such as opinion leaders,early adopters,and reference group members during the purchase decision process.
A) search
B) credence
C) experience
D) expertise
E) quality

Question

Quizplus · Accepted Answer

Credence properties are difficult to observe and evaluate even after purchase. Therefore, consumers may rely on personal sources of information to reduce uncertainty and make informed purchase decisions.

Reduce the Uncertainty Created by __________ Properties,service Consumers Turn to Personal