expanded marketing mix for services that includes the four Ps (product,price,promotion,and place or distribution)as well as people,physical environment,and process,is referred to as the __________.

Question

Quizplus · Accepted Answer

The expanded marketing mix for services that includes the four Ps as well as people, physical environment, and process is referred to as the seven Ps of services. This expanded mix is specific to services because services are intangible and require additional factors to be considered in their marketing.

Expanded Marketing Mix for Services That Includes the Four Ps