FedEx brand suggests the possibility that it is government sanctioned and fast.This perception is important because of which unique characteristic of services?

Question

Quizplus · Accepted Answer

The unique characteristic of services referred to in the question is intangibility, which means that services cannot be seen, tasted or touched before they are purchased. As a result, customers rely heavily on the brand name and overall image of the service provider to evaluate the quality of service they can expect to receive. In the case of FedEx, the brand suggests that the service is government-sanctioned and fast, which helps to establish trust and confidence with customers who are looking for a reliable and efficient delivery service.

FedEx Brand Suggests the Possibility That It Is Government Sanctioned