Which of the following statements regarding service branding is MOST accurate?
A) Because services are intangible and more difficult to describe, brand names and logos are of critical importance.
B) Because the classification of services is so complex, it is far more difficult to find a brand name that hasn't already been taken.
C) Services must include the word "service" in all their brand names to assure that customers understand they are not purchasing a product.
D) Service firms with a well-established brand reputation and service firms without a brand reputation both find it easy to introduce new services.
E) Service logos and brands must designated by the "®" symbol while consumer products are designated by the "SM" symbol.

Question

Quizplus · Accepted Answer

Due to the intangibility of services, branding becomes even more important as customers rely on brand names and logos to understand what services are being offered and what they can expect from those services.

Which of the Following Statements Regarding Service Branding Is MOST