Because of the intangible nature of services,consumers often perceive price as a possible indicator of __________ of the service.
A) the profit or ROI
B) the customer value
C) the quality
D) the target market
E) the cost

Question

Quizplus · Accepted Answer

Since services are intangible, it can be difficult for consumers to evaluate their quality before purchasing. As a result, they often rely on the price as an indicator of the level of quality they can expect. This means that a higher price may suggest a higher quality service, while a lower price may suggest a lower quality service. Therefore, consumers often perceive price as a possible indicator of the quality of the service.

Because of the Intangible Nature of Services,consumers Often Perceive Price