Which of the following statements regarding the place element of services is MOST accurate?
A) Place has little impact on the marketing of services because there are so many intermediaries from which a consumer may choose.
B) The distribution site and the service provider are the intangible components of the service.
C) Place is especially important factor because of the inconstancy between the service and the service provider.
D) Until recently, customers generally had to go to the service provider's physical location to purchase the service.
E) Technology is an effective way to bring services to the customer, but only if the consumer is a new user; otherwise, the disadvantages outweigh the benefits.

Question

Quizplus · Accepted Answer

Until recently, many services required customers to visit the service provider's physical location, highlighting the importance of place in service marketing.

Which of the Following Statements Regarding the Place Element of Services