process of managing the entire customer experience with the company is referred to as
A) services marketing.
B) internal marketing.
C) customer experience management.
D) relationship marketing.
E) gap analysis.

Question

Quizplus · Accepted Answer

Customer experience management refers to the process of managing the entire customer experience with the company, including all aspects of the customer's interactions with the company. This includes everything from advertising and marketing to sales, customer service, and post-sales support. It is a comprehensive approach that aims to deliver a consistent and positive customer experience across all touchpoints with the company. Services marketing, internal marketing, relationship marketing, and gap analysis are related concepts, but they do not encompass the entire customer experience.

Process of Managing the Entire Customer Experience with the Company