Dell EC 280 is a small desktop computer that uses less electrical power and is targeted at the less affluent,but very large Chinese market that has never owned a personal computer.The PC was introduced at a price of $340 for a basic configuration.Dell most likely used which pricing strategy in this example?

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Penetration pricing is a pricing strategy that involves offering a low price for a new product in order to penetrate a new market or gain market share. This strategy is often used when a company enters a new market or introduces a new product and wants to build awareness and generate sales quickly. In this case, Dell is targeting a new market (less affluent Chinese consumers who have never owned a personal computer) with a lower-priced product ($340 for a basic configuration) to gain market share quickly. Therefore, penetration pricing is the most likely pricing strategy used in this example.

Dell EC 280 Is a Small Desktop Computer That Uses