Which of the following statements about the introduction stage of the product life cycle is most accurate?

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During the introduction stage, a firm typically incurs large investment costs such as research and development, advertising, and promotion expenses. Therefore, profits generated from the sales of the new product often go from negative to positive. Skimming pricing strategy (option B) involves charging a high price initially and gradually lowering it, and penetration pricing strategy (option C) involves setting a low price initially to gain market share. Both of these strategies may not be suitable during the introduction stage depending on the nature of the product and competition. Creating selective demand (option A) is the process of promoting a specific brand, product, or feature to differentiate it from competitors, which can be useful during the introduction stage to build brand awareness and loyalty. Introducing the identical product at several different price points (option D) is not advisable during the introduction stage as it can confuse consumers and dilute the value proposition of the product.

Which of the Following Statements About the Introduction Stage of the Product