Which of the following is the best example of a convenience product?
A) Apple iPod
B) Lexus LS 460 luxury automobile
C) flight on American Airlines
D) Roget's Thesaurus
E) toothpaste

Question

Quizplus · Accepted Answer

Toothpaste is a good example of a convenience product as it is a low-involvement product that consumers purchase frequently and with little time or effort spent on the decision-making process. The other options listed are either specialty products or have a higher level of involvement and decision-making, such as a luxury automobile or a flight.

Which of the Following Is the Best Example of a Convenience