Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision because the consumer needs much comparison shopping time?
A) convenience product
B) shopping product
C) specialty product
D) unsought product
E) discretionary product

Question

Quizplus · Accepted Answer

A shopping product is one that consumers purchase less frequently and spend more time and effort in comparison shopping. They require more research and evaluation of alternatives before purchase, making the decision process longer. Examples include furniture, clothing, and cars. The other options are convenience products (easy to find and purchase), specialty products (unique and highly sought after), unsought products (not usually sought after by consumers), and discretionary products (not necessary for daily living).

Which Type of Consumer Product Is Purchased Relatively Infrequently and Takes