terms of brand loyalty,consumers prefer specific brands but will accept substitutes after considering which type of consumer product?
A) shopping product
B) convenience product
C) specialty product
D) unsought product
E) discretionary product

Question

Quizplus · Accepted Answer

Shopping products are those products that consumers usually buy after considering the quality, price, and brand name. These products are more expensive and require a higher level of involvement from the consumer. In terms of brand loyalty, consumers may prefer specific brands, but they are more likely to accept substitutes if they feel that the quality of the product is similar, or if the price is better. Examples of shopping products include clothing, appliances, and furniture.

Terms of Brand Loyalty,consumers Prefer Specific Brands but Will Accept