terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes for which type of product?
A) convenience products
B) specialty products
C) unsought products
D) shopping products
E) supplies

Question

Quizplus · Accepted Answer

Brand loyalty is not typically as strong for convenience products as it is for specialty products or shopping products. Consumers are often willing to switch to a substitute brand or product if it meets their immediate needs and is readily available. Examples of convenience products include snacks, cleaning supplies, and toiletries.

Terms of Brand Loyalty,consumers Are Aware of a Brand but Will