decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?
A) shopping product
B) specialty product
C) unsought product
D) discretionary product
E) convenience product

Question

Quizplus · Accepted Answer

The process of talking to friends, researching mechanical specifications, test driving different makes and models, and comparing prices at several dealerships indicate that the new car purchase is a considered purchase where the customer put considerable thought and effort into making the decision. This is a characteristic of shopping products.

Decide to Buy a New Car