Specialty products refer to
A) products for which there are no close substitutes.
B) products purchased for their prestige or high perceived value.
C) products a consumer will make a special effort to search out and buy.
D) items for which the consumer compares several alternatives on several criteria such as price, quality, or style.
E) items that the consumer does not know about or knows about but does not initially buy.

Question

Quizplus · Accepted Answer

Specialty products are those that consumers will make a special effort to search out and buy, often due to their unique characteristics or brand loyalty.

Specialty Products Refer to