Convenience products refer to
A) items that consumers will make special efforts to seek out and buy.
B) items for which consumers compare several alternatives on criteria such as price, quality, or style.
C) products consumers purchase frequently, conveniently, and with a minimum of shopping effort.
D) ancillary products used to make other products work more efficiently.
E) low-cost items for which there are numerous substitutes and generic equivalents.

Question

Quizplus · Accepted Answer

Convenience products are products that are purchased frequently, conveniently and with a minimum of shopping effort. These are typically low-cost items that consumers readily recognize, such as snacks, toiletries, or household supplies. Consumers do not usually put a lot of thought into purchasing these products and tend to stick with familiar brands.

Convenience Products Refer to