Philips Sonicare recently introduced the FlexCare+ rechargeable toothbrush.A key innovation is a new "gum care" mode that prompts consumers to brush for a full 3-minute cycle for improved gum health.This is an example of which type of innovation?
A) disruptive innovation
B) continuous innovation
C) discontinuous innovation
D) dynamically continuous innovation
E) evolutionary innovation

Question

Quizplus · Accepted Answer

The introduction of the "gum care" mode on the FlexCare+ toothbrush is an example of a dynamically continuous innovation. This type of innovation builds upon existing technology or products by introducing new features or capabilities that require some adjustment or learning by consumers. The 3-minute cycle for improved gum health is a new feature that is not a complete departure from previous toothbrush technology, but it does require consumers to adopt a slightly different brushing habit.

Philips Sonicare Recently Introduced the FlexCare+ Rechargeable Toothbrush