Electronics Inc.has entered into an agreement with Google to offer selected models of its mobile phones that use a multi-touch interface installed on them rather than buttons to make calls with Google's Android operating system software.This is an example of which type of innovation?
A) continuous innovation.
B) discontinuous innovation.
C) dynamically continuous innovation.
D) disruptive innovation.
E) evolutionary innovation.

Question

Quizplus · Accepted Answer

This is a dynamically continuous innovation as it is an improvement on existing technology (mobile phones) with the addition of a multi-touch interface. It does not completely disrupt the industry or require a significant change in consumer behavior.