Heinz EZ Squirt Photo
-product that establishes new consumption patterns among consumers is a
A) continuous innovation.
B) discontinuous innovation.
C) dynamically continuous innovation.
D) evolutionary innovation.
E) disruptive innovation.

Question

Heinz EZ Squirt Photo
-product that establishes new consumption patterns among consumers is a
A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) evolutionary innovation. 
E) disruptive innovation.

Quizplus · Accepted Answer

The product that establishes new consumption patterns among consumers is a discontinuous innovation as it introduces a completely new way of consuming and using the product (in this case, the Heinz EZ Squirt ketchup that changed the way people used ketchup).