Heinz EZ Squirt Photo
-discontinuous innovation is a product that
A) disrupts consumer's normal routine but does not require totally new learning.
B) requires no new learning by consumers.
C) is not purchased by innovators and early adopters.
D) initiates obsolescence of a product class.
E) requires consumers to learn entirely new patterns of behavior and product usage.

Question

Heinz EZ Squirt Photo
-discontinuous innovation is a product that
A) disrupts consumer's normal routine but does not require totally new learning. 
B) requires no new learning by consumers. 
C) is not purchased by innovators and early adopters. 
D) initiates obsolescence of a product class. 
E) requires consumers to learn entirely new patterns of behavior and product usage.

Quizplus · Accepted Answer

Discontinuous innovation requires consumers to learn entirely new patterns of behavior and product usage, as it represents a significant departure from existing products or technologies.