an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the highest level of risk?
A) a radical invention
B) a brand extension
C) a product line extension
D) a jump in innovation
E) a product deletion

Question

Quizplus · Accepted Answer

A radical invention involves creating something completely new and innovative which has not been tested in the market before. This involves a high level of uncertainty and risk as it may not be well-received by consumers or may not fit into existing market structures.

An Organization's Perspective Regarding Its New Products and Innovations,which of the Following