Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G) ,the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G
A) as a discontinuous innovation.
B) as new product from the company's perspective because it is a product line extension.
C) as a high-risk product mix extension because it is new to the market.
D) as new by the Federal Trade Commission for the usual one-year period.
E) as not a new-product because it does not represent a different SKU.
Correct Answer:
Verified
Q141: Figure 10-2 Q163: an organization's perspective regarding its new products Q164: Ideally,before a new product is developed,a firm Q165: Using an existing brand name to introduce Q166: product failures may be reduced or avoided Q167: Prego recently introduced a Pasta Bake Sauce,which Q169: Using an existing brand name to introduce Q171: Which of the following new products is Q172: Federal Trade Commission (FTC)considers a product "new" Q173: of the following were brand extension disasters
![]()
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents