Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.This is what Cosmopolitan magazine did when it introduced __________,and it failed quickly.
A) aspirin
B) yogurt
C) disposable underwear
D) soda (soft drink)
E) perfume
Correct Answer:
Verified
Q141: Figure 10-2 Q164: Ideally,before a new product is developed,a firm Q165: Using an existing brand name to introduce Q166: product failures may be reduced or avoided Q167: Prego recently introduced a Pasta Bake Sauce,which Q168: Clean is an antibacterial cleaning liquid for Q171: Which of the following new products is Q172: Federal Trade Commission (FTC)considers a product "new" Q173: of the following were brand extension disasters Q174: Using an existing brand name to introduce
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