of the eight primary MARKETING-RELATED reasons for new-product failure is __________.
A) skipping steps in the new-product process
B) pushing a product too early into the market
C) no economical access to buyers
D) not learning from past new-product failures
E) not understanding the legal definition of newness.

Question

Quizplus · Accepted Answer

No economical access to buyers is a primary marketing-related reason for new-product failure because it involves challenges in reaching and distributing the product to the target market effectively.

Of the Eight Primary MARKETING-RELATED Reasons for New-Product Failure Is