George Santayana,Spanish philosopher once said,"Those who cannot remember the past are condemned to repeat it." Applied to the organizational problems in new-product failure,this is really an example of
A) not listening to the "voice of the consumer."
B) encountering "groupthink" in meetings.
C) skipping stages in the new-product process.
D) not learning critical takeaway lessons from past failures.
E) avoiding the "NIH problem."
Correct Answer:
Verified
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