Figure 10-3 above represents the seven stages of the new-product development process.Stage 1 is the __________ stage.
A)idea generation
B)screening and evaluation
C)screening and analysis
D)new-product strategy development
E)product assessment

Question

Quizplus · Accepted Answer

Stage 1 of the new-product development process is the new-product strategy development stage, where the company defines the role for a new product in terms of the firm's overall objectives.

Figure 10-3 Above Represents the Seven Stages of the New-Product