Question 1

Figure 10-3 above represents the seven stages of the new-product development process.Stage 3 is the __________ stage.
A)idea generation
B)screening and evaluation
C)screening and analysis
D)new-product strategy development
E)product assessment

Accepted Answer

According to the figure, Stage 3 is "Screening and Evaluation," which involves evaluating new product ideas to determine which ones are worth pursuing further. Therefore, the best choice is B.

Question 2

New-product strategy development refers to
A)the stage of the new-product process where specific product features and benefits are selected prior creating a new-product prototype.
B)a formalized protocol for new product development determined by director of marketing.
C)the stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives.
D)the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
E)the stage of the new-product process that turns the idea on paper into a prototype,which results in a demonstrable,producible product corresponding to its protocol.

Accepted Answer

New-product strategy development is the stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives. It involves identifying the target market, positioning the product, and creating a marketing mix that will be used to launch the new product. A formalized protocol for new product development is part of the overall new-product development process, but it is not specific to new-product strategy development. Options A, D, and E refer to other stages of the new-product development process.

Question 3

The first stage of the new-product process is
A)idea generation.
B)screening and evaluation.
C)business analysis.
D)new-product strategy development.
E)concept testing.

Accepted Answer

The first stage of the new-product process is new-product strategy development, where the company defines the role for a new product in terms of the firm's overall objectives.

Question 4

During the first stage of the new-product process,two important activities take place.They are
A)SWOT analysis and environmental scanning.
B)open innovation and business analysis.
C)concept testing and product forecasting.
D)R&D and operations set-up.
E)environmental scanning and open innovation.

Accepted Answer

The answer of During the first stage of the new-product...

Question 5

In which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?
A)idea generation
B)screening and evaluation
C)new-product strategy development
D)business analysis
E)development

Accepted Answer

In the new-product strategy development stage, a firm assesses its strengths and weaknesses relative to the opportunities or threats identified through environmental scanning. A SWOT analysis is one tool used to identify these strengths and weaknesses. Therefore, C is the best choice as it covers both SWOT analysis and environmental scanning.

Question 6

One reason new products fail is that although most major corporations use a formal decision making process,sometimes they fail to critically evaluate the progress along the way.This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage. A)written protocol B)Stage-Gate^® process C)cross-functional team D)prototype test E)test market

Accepted Answer

The Stage-Gate process is a formal decision making process used by most major corporations to develop new products. This process involves stages and gates, where each gate represents a critical evaluation point before proceeding to the next stage. A cross-functional team may be involved in this process, as well as prototype testing and test markets, but the Stage-Gate process specifically addresses the issue mentioned in the question. Therefore, option B is the best choice.

Question 7

Idea generation refers to
A)the stage of the new-product process when concepts are converted to prototypes.
B)the stage of the new-product process that develops a pool of concepts to serve as candidates for new-products.
C)the stage of the new-product process where possible promotional campaigns and advertising themes are created.
D)the techniques used to screen and reject those ideas that have no merit.
E)the discussion and decision of which as target market segments will be selected.

Accepted Answer

Idea generation is the first stage in the new-product process where a pool of concepts is developed to serve as potential candidates for new-products. This involves brainstorming, conducting market research, and identifying customer needs to generate a variety of creative and innovative ideas. The other options mentioned in the question (prototyping, promotional campaigns, screening ideas, and target market selection) are later stages in the new-product process.

Question 8

During which stage of the new-product process can an organization's marketing activities be blind-sided by a revolutionary new product or technology that completely disrupts its business?
A)idea generation
B)screening and evaluation
C)new-product strategy development
D)business analysis
E)development

Accepted Answer

During the new-product strategy development stage, an organization makes decisions regarding the target market, product positioning, and pricing strategy. However, this stage can be blind-sided by a revolutionary new product or technology that completely disrupts its business, as the organization may not have planned for such an eventuality. This can result in a need to pivot and change the new-product strategy, or even abandon the new product altogether.

Question 9

Figure 10-3 above represents the seven stages of the new-product development process.Stage 4 is the __________ stage.
A)idea generation
B)screening and evaluation
C)business analysis
D)new-product strategy development
E)market testing

Accepted Answer

Stage 4 is the business analysis stage, where the product idea is evaluated from a financial and marketing perspective to determine its feasibility and potential success in the market.

Question 10

Figure 10-3 above represents the seven stages of the new-product development process.Stage 7 is the __________ stage.
A)business analysis
B)screening and evaluation
C)market testing
D)commercialization
E)development

Accepted Answer

Stage 7 is the commercialization stage, where the product is released to the market and made available for purchase by consumers.

Question 11

The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.
A)distinctive competency determination
B)new-product strategy development
C)strategic marketing process
D)strategic invention process
E)product protocol definition

Accepted Answer

The stage that defines the role for a new product in terms of the firm's overall objectives is referred to as new-product strategy development. This stage involves identifying the target market, assessing the competition, and defining the product's unique selling proposition. It is important to establish a clear strategy before moving forward with product development to ensure that the product aligns with the company's goals and objectives.

Question 12

Figure 10-3 above represents the seven stages of the new-product development process.Stage 5 is the __________ stage.
A)business analysis
B)screening and evaluation
C)market testing
D)commercialization
E)development

Accepted Answer

The answer of Figure 10-3 above represents the seven stages...

Question 13

Figure 10-3 above represents the seven stages of the new-product development process.Stage 2 is the __________ stage.
A)idea generation
B)screening and evaluation
C)screening and analysis
D)new-product strategy development
E)product assessment

Accepted Answer

Stage 2 is the idea generation stage, where new ideas for products are brainstormed and researched. The screening and evaluation stage (choice B) comes after idea generation, where the ideas are filtered and evaluated based on their feasibility and potential profitability. Screening and analysis (choice C) is not a distinct stage in the new-product development process. New-product strategy development (choice D) comes after the screening and evaluation stage, where the marketing and business strategy for the new product is developed. Product assessment (choice E) is not a stage in the new-product development process, although it may occur throughout the process as the product is tested and evaluated.

Question 14

Occasionally,a firm's Stage 1 activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business,which is sometimes called a __________.
A)marketing opportunity.
B)disruptive innovation.
C)business threat.
D)crowdsourcing.
E)concept test.

Accepted Answer

The term "disruptive innovation" is specifically used to describe a new product or technology that completely shakes up an industry and can be a threat to existing firms. A disruptive innovation can catch established firms off guard and cause them to lose market share if they are not prepared to adapt.

Question 15

The stage of the new-product process that develops a pool of concepts to serve as candidates for new products is referred to as __________.
A)idea generation
B)product development
C)open innovation assessment
D)screening and evaluation
E)new-product strategy development

Accepted Answer

Idea generation is the stage in which a large number of ideas are generated either internally or externally to the organization. These ideas become the pool of concepts from which the best ideas are selected for further development into potential new products.

Question 16

Figure 10-3 above represents the seven stages of the new-product development process.Stage 1 is the __________ stage.
A)idea generation
B)screening and evaluation
C)screening and analysis
D)new-product strategy development
E)product assessment

Accepted Answer

Stage 1 of the new-product development process is the new-product strategy development stage, where the company defines the role for a new product in terms of the firm's overall objectives.

Question 17

Idea generation is the stage in the new-product process that
A)develops a pool of concepts to serve as candidates for new products.
B)selects a single concept and scrutinizes it for all potential benefits and flaws.
C)separates ideas into two categories: consumer-oriented and organization-oriented.
D)requires the organization to perform a SWOT analysis and an environmental scan.
E)consists of the techniques used to screen and reject those ideas that have no merit.

Accepted Answer

Idea generation is the stage where a pool of concepts is developed to serve as candidates for potential new products. Other stages such as screening and analysis come after idea generation.

Question 18

Which stage in the new-product process has as its purpose to identify the role the new product might serve in the firm's overall objectives?
A)idea generation
B)screening and evaluation
C)business analysis
D)development
E)new-product strategy development

Accepted Answer

The stage in the new-product process that has as its purpose to identify the role the new product might serve in the firm's overall objectives is new-product strategy development. It involves defining the target market, the product positioning, the sales, market share, and profit goals for the new-product.

Question 19

Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.
A)open innovation
B)screening and evaluation
C)product development
D)new-product strategy development
E)idea generation

Accepted Answer

Idea generation is the stage where a pool of concepts is developed to serve as candidates for new products. This stage involves various techniques such as brainstorming, customer surveys, and focus groups to generate new ideas. Therefore, option E is the correct choice.

Question 20

Figure 10-3 above represents the seven stages of the new-product development process.Stage 6 is the __________ stage.
A)business analysis
B)screening and evaluation
C)market testing
D)commercialization
E)development

Accepted Answer

Stage 6 in the new-product development process is the market testing stage, where the product is tested in realistic market conditions to evaluate its performance and gather consumer feedback.

Quiz 10: Developing New Products and Services

Figure 10-3 above represents the seven stages of the new-product development process.Stage 3 is the __________ stage.

New-product strategy development refers to

The first stage of the new-product process is

During the first stage of the new-product process,two important activities take place.They are

In which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

One reason new products fail is that although most major corporations use a formal decision making process,sometimes they fail to critically evaluate the progress along the way.This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage.

Idea generation refers to

During which stage of the new-product process can an organization's marketing activities be blind-sided by a revolutionary new product or technology that completely disrupts its business?

Figure 10-3 above represents the seven stages of the new-product development process.Stage 4 is the __________ stage.

Figure 10-3 above represents the seven stages of the new-product development process.Stage 7 is the __________ stage.

The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.

Figure 10-3 above represents the seven stages of the new-product development process.Stage 5 is the __________ stage.

Figure 10-3 above represents the seven stages of the new-product development process.Stage 2 is the __________ stage.

Occasionally,a firm's Stage 1 activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business,which is sometimes called a __________.

The stage of the new-product process that develops a pool of concepts to serve as candidates for new products is referred to as __________.

Figure 10-3 above represents the seven stages of the new-product development process.Stage 1 is the __________ stage.

Idea generation is the stage in the new-product process that

Which stage in the new-product process has as its purpose to identify the role the new product might serve in the firm's overall objectives?

Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.

Figure 10-3 above represents the seven stages of the new-product development process.Stage 6 is the __________ stage.